Lee Marsh Design - Web Design based in Chesterfield Derbyshire, domain names, hosting, site optimisation
Lee Marsh Design - Web Design in Derbyshire, domain names, hosting, site optimisation
Date Today: Thu Oct 21 08:01:14 2021 _

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Increase Your Web Site Visibility - Search Engine Consultants




Do I need a Search Engine Consultant To Increase Traffic To My Web Site?

Search Engine Consultants have varying levels of knowledge in search engine optimisation skills and usually promise to get you to the top of Google.


There is no guarantee of getting top in Google...


The golden rule of getting high visibility in Google searches is 'Relevance'. The first thing your search engine consultants will ask is a list of primary keywords you are looking to be found under. The search engine consultants will normally request access to your web site FTP to optimise your content as a primary objective. They will ensure the relevant keywords are included in your page content to provide content for Google to cache. Each page should be treated as an individual advertisement for your business targetting your primary keywords.


My Search Engine Consultant Hasn't Asked Me For FTP Access To My Web SIte. Why?

Search Engine Consultants attract traffic to your web site via other methods. This can usually involve submitting your web site to hundreds of smaller search engines scattered throughout the internet to boost your link popularity. Your search engine consultant should also amend your page content to target to strengthen the submissions as traffic will only be generated for a short period.


A search engine consultant company contacted me with a promise to increase traffic to my site?

Ask the search engine consultant how they are intending to achieve the increase in traffic and if the search engine traffic will be targetted to your products and services.

High volume traffic is great as long as the visitors require your products and services.

Your web site is like a shop on a busy high street - Everybody looks in but if you don't have what they want they will soon leave.

Search Engine Consultants will usually contact you with a keyphrase or keyword that they have researched for relevancy to your web site. Type it in in Google and check how many results are returned for the search. Have a look through your web site content and see if your site contains the phrase. If your site doesn't contain the phrase it won't attract target search engine traffic via searches.

Less than 3-4 million results for the keyword would only require your content optimising and submissions made to inform search engines of your site and its site content. Ask your search engine consultant how much they charge and the possibility of not being contracted for months of search engine consultation and optimisation.

If you employ a web site designer to make changes to your site, it would be a cost effective suggestion to rewrite your page content to include the keyphrases you are targetting and let your designer update the web site.

If you have a self maintained web site in which you can add page content or FAQ's for example, simply add your own content. Ensure you use phrases that you require to be found for.


More about Self Maintained Web Sites - Be Your Own Search Engine Optimiser

Our Self Maintained Web Sites optmise your content for you...


Best Practices for Search Engine Optmisation

Is your search engine consultant following these practices?


The Do's and Don'ts to Search Engine Optimisation.


Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."


Do provide relevant information that will benefit or provide a service to users.

Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"


Do implement good site architecture enabling users to access the relevant information.

Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighbourhoods" on the web, as your own ranking may be affected adversely by those links.

Do provide or accept links from sites with good Page Rank that are of benefit to your users.

Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate the Quality guidelines - specific guidelines outlined by many Search Engines.

Do submit your web site information manually to directories and search engines to ensure the relevant information is correct. Sitemaps and sitemap feeds provide excellent means of providing the latest information about your site to search engines.

Avoid hidden text or hidden links for example white text on a white background.


Do implement good navigational hierarchy and web site architecture.

Don't use cloaking or sneaky redirects.


Do provide pages containing relevant content to meta data.

Don't send automated queries to Google.


Do provide tools depending on the nature of your sites content to allow users to access additional and useful information.

Don't load pages with irrelevant keywords.


Do provide relevancy in page content to keyword meta data. Write good content for users not search engines. Good web site design will enable maximum search engine optimisation.

Don't create multiple pages, subdomains, or domains with substantially duplicate content.

Do create more pages with content to support your product or services. More pages provide a better chance of your site appearing high in search results

Don't create pages that install viruses, trojans, or other badware.


Do create pages without script errors and correct formatting.

Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.


Do create pages with good site architecture so users arriving from search engines can access the relevant information. Each page on your web site is a potential gateway from a search engine. Use each page as an individual advertisement and promotion for content keyphrases.

If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that give users a reason to visit your site first.


If you are unsure if your web site adheres to the strict guidelines required by search engines contact us today for an initial appraisal of your web site. ENQUIRE TODAY!




Manage your website content as you would your high street business. We can provide in depth statistics on traffic and visitation to your website. This can be embedded in your web site very quickly and give you a wealth of information. - ENQUIRE TODAY!